ABOUT US
Our Story
Founded in 2018, Nef's Finds began as a humble thrift store on Instagram—a passion project by Nefertari Joshi. What started as a small, community-driven initiative grew into something bigger: a space where fashion meets purpose. Your love, excitement, and feedback shaped our journey, helping us identify key gaps in the market and fueling our evolution.
From selling pre-loved pieces to launching seasonal collections, Nef's Finds has transformed into an independent, women-led fashion brand committed to slow fashion and ethical production. Every collection is crafted with care, supporting local artisans and celebrating homegrown talent.
Behind the Brand
Proudly a "Make in India" brand, every purchase at Nef's Finds supports local artisans and karigars, contributing directly to India's creative economy. Each product isn't just fashion—it's a labor of love, crafted by skilled hands with stories woven into every detail.
About Nefertari
Nefertari Joshi started her entrepreneurial journey at just 20, while studying at St. Xavier’s, Mumbai. With a background in fashion journalism, advertising, and marketing—and a lifelong passion for fashion—she launched Nef's Finds in 2020 by selling clothes from her own closet. Today, her vision continues to shape the brand's ethos of conscious creation.
Conscious Practices
Sustainability isn’t a buzzword here—it’s our foundation. As a women-led brand, we believe fashion is about more than aesthetics; it's about purpose, people, and the planet.
- Small-Batch Production: Each collection is crafted mindfully, focusing on quality over quantity, with attention to detail and intention.
- Locally Sourced Surplus Fabrics: We repurpose high-quality surplus fabrics, minimizing waste while creating unique, limited-edition pieces.
- Made-to-Order: Every item is made with purpose, crafted only when truly wanted, ensuring zero unnecessary production.
Revived Finds
Born from our roots as a thrift store, Revived Finds gives a second life to samples, prototypes, and rescued pieces. Not everything makes the final cut, but every piece deserves a story. We breathe new life into these items and offer them through special sales.
What makes it special? 100% of proceeds go to charities we believe in, changing month to month, cause to cause. It's our small step towards meaningful change.
Meet the Team
At Nef’s Finds, our team is the heart of everything we create. Each person brings their passion, talent, and dedication, shaping the brand into what it is today.
Our core team: Nef, the founder, Avantika, our designer, breathing life into ideas; and Mahak and Chaahat, the minds behind marketing, connecting us with you.
Beyond this core, there’s the heartbeat of our craft. Jha Sir, with years of expertise in pattern making, and Ram Ji, who leads production with over 25 years of wisdom. Our skilled karigars and tailors are the true artisans behind every piece, without whom our vision would never come to life.
The women of Nef’s are the soul of our operations: Pinky, our QC expert; Vandana, managing packing with care; Shabana, adding fine detailing; and Rajmati Aunty, the powerhouse who does it all.
Together, we are more than just a team-we are the heartbeat of Nef’s Finds, creating with purpose and pride.
Together, we make Nef's Finds what it is: not just a brand, but a community, a story, and a movement.