The girl behind Nef’s.
Nefertari started Nef’s with a closet full of clothes, an Instagram account and a lot of curiosity about fashion. As the brand grew, so did her vision. She wanted to create clothes that reflected how her generation dresses — fun, experimental, trend-conscious and accessible.
She’s still closely involved in the brand today, from the colours and silhouettes to the details and trends that make their way into every collection.
And perhaps the best part?
She’s building Nef’s while growing alongside the same generation she designs for.
Hear it from Nefertari
Hear it from Nefertari
The people behind
We wouldn’t be where we are today without them
-the incredible team that makes it all possible.
WHY NEF’S?
TREND-FORWARD, NOT TREND-OBSESSED
We’re inspired by street style, pop culture, travel, music, vintage fashion, social media and, most importantly, our community.
We take the trends we love and make them feel a little more Nef’s.
AFFORDABLE, BECAUSE WHY NOT?
Looking good shouldn’t mean overspending.
We make affordable women’s fashion in India without compromising on the design,
fit or details — so you can try something new, experiment with your style and have more than one fashion moment in a season.
MADE IN INDIA
Every Nef’s piece is designed and made in India, working with skilled artisans,
karigars and local production partners.
Where possible, we work with small-batch manufacturing, locally sourced surplus
fabrics and made-to-order styles to reduce waste and overproduction.
We’re not trying to claim we have it all figured out. We’re simply trying to make
better choices wherever we can.
MADE FOR HER, BY HER
Designed and crafted in-house by women, every Nef's piece carries the hands, ideas, and care of the women behind it. From creation to your wardrobe, it’s a journey made by women, for women.
& THEN THERE’S YOU
Nef’s wouldn’t exist without its community.
You’re the ones making our pieces a part of your special occasions, coming back for restocks, co creating collections with us and the reason we keep creating, experimenting and growing.
What started as a 20 something year old’s thrift page and dream is now a growing community building a fashion brand together.
And we’re only getting started.
Got featured in
OUR IMPACT
Through our partnership with Respun, we’ve recycled garment
and production waste.
Waste Recycled
5,210
KG
CO₂ emissions saved
13,866
KG
Water saved
122.25
LAKH LITRES
