OUR STORY
The brand's journey began as a thrift store on Instagram called Nef's Finds. It was an attempt to challenge the monotony, a splash of colour against the grey, offering pre-loved treasures that whispered stories of forgotten summers.
Your love and excitement for our page evolved into us wanting to create something more—something that we could call entirely our own. The support and constant feedback from our followers made us realise the gap that existed in the market. This connection with you became the guiding compass for our transformation. Nef's Finds gradually evolved from a thrift store to nefsfinds.com, an e-commerce brand that is slowly growing category by category.
Nef's Finds isn't just a brand; it's a community, an expression of shared style, and an invitation to wear these creations with a sense of belonging. So, here we are, inspired by you, made for us all...
ABOUT NEFERTARI
Nefertari Joshi embarked on her entrepreneurial journey at just 20 while completing her degree at St. Xavier's, Mumbai. With a background in fashion journalism, advertising, and marketing—and a lifelong passion for fashion—she started Nef's Finds selling clothes from her closet in the summer of 2021.
Beyond leading her brand, Nefertari is a speaker, having shared her journey at institutions like Ashoka University, IIT Delhi, and St. Xavier's College, Mumbai. When she’s not working, she enjoys traveling, playing tennis, or unwinding with a good book.
CONSCIOUS PRACTISES
Operating sustainably is a priority here at Nef's and something we continue to sincerely work towards.
Led predominantly by women, we place a strong emphasis both on sustainability and social responsibility. We believe in taking small but significant steps towards operating more responsibly.
We endeavour to reduce our environmental footprint through small-batch production and seasonal launches. Right from local sourcing of surplus fabrics to making each garment available on demand only to ensure we don’t get into the vicious cycle of mass production, we believe in taking small steps to be a little more careful in terms of how we operate and constantly aim at reducing our carbon footprint.
We proudly identify as a "Make in India" brand. With every purchase made at Nef’s, you're supporting a homegrown brand that adds to the growth of the Indian economy. We have an incredibly talented team of artisans and karigars and cherish each and every person who touches our product throughout the process, as without them, we wouldn't be who we are.