“BLESSED ARE THE CRACKED, FOR THEY SHALL LET IN THE LIGHT.” is a philosophy that lies at the very heart of our creations. “Āroka” which is Sanskrit for light shining through woven cloth, is like a celebration of the myriad imperfections and spaces in our soul for they also make us who we are. We want you to wear your memories and dreams. And memories – they’re not perfect. There’s love and happiness, but there’s also confusion and despair. We often make the mistake of thinking there’s something wrong with that. At Āroka, we believe the opposite. There is beauty in imperfection. Flaws are what make us fly.

Āroka is a ready-to-wear inclusive slow fashion brand founded by Shweta Agarwal and Karan Ahuja. The duo launched their first ready-to-wear collection in 2019, wanting to create a space that cares about the emotions of consumers, encourages them to embrace what they do, and addresses social issues to evolve the social construct.